“No other individuals have the same direct, personal impact on the experience of our guests”. John Magee – USA
When tourists arrive in Tanzania, the guide is probably the first person they will meet. The guide will stay with them throughout their visit, not just driving, not just finding animals, but providing a complete window into the country, its people, its culture and, of course, its nature. The cook nurtures this experience by overseeing hospitality – drinks, snacks and meals. If a tourist chooses to climb one of Tanzania’s mountains, the porter is the third side of the triangle bearing the burdens and acting out of sight to provide all the amenities of the trip. For this reason, these “field service providers” are regarded as major ambassadors for the Tanzanian tourism industry. No other individuals have the same direct, personal impact on the experience of our guests.
Nevertheless, despite their vital role and good work, many guides, cooks and porters feel neglected or under-appreciated in the tourism industry. The Tanzania Tour Guide Awards were developed to give field service providers the opportunity to recognize their own efforts and celebrate their achievements. The Tanzania Tour Guide Awards are now in their third year, and already they are generating a lot of excitement and interest.